Affordable, Stunning Websites For
Health And Wellness Professionals
Hi, I'm Jana.
In 2015, I created a podcast
focused on caregiving and healthy aging. In nearly 200 interviews with caregivers and
professionals in the field of aging, stories were shared of everyday triumphs and setbacks. Desperate for support, listeners
gained tips and tools from people just like them who were facing many of the same challenges. Their
voices familiar and trustworthy, they provided information that is essential not just for survival but for
creating a path to healthy living.
Now I am helping to provide essential information in a new way, using what I've learned about
the power of storytelling and healthy living to create websites for health and wellness
professionals. It was an honor to produce the podcast, and I would be honored
to build a website for you.
Health is a state of complete physical, mental and social well-being and not
merely the absence of disease or infirmity.
I'll build a website for anyone, but my focus is on clients who help people achieve:
Better Physical Health
Professionals who work to improve your body, such as: Chiropractors, Occupational and
Physical Therapists, Massage Therapists, Dentists, Nutritionists,
Acupuncturists, Personal Trainers and Fitness Coaches.
Better Mental Health
Professionals who work to improve your mental well-being by helping you
process and understand information, such as: Psychologists, Psychiatrists,
Therapists, Financial Consultants, Career Coaches, and Counselors such as Mental
Health Counselors.
Better Emotional Health
Professionals who help you accept and manage your feelings through times
of challenge and change, so you can achieve a healthy blend of emotional intelligence and emotional
regulation. These include Grief Counselors,
Mindfulness Practitioners, Life Coaches, and Experts in Self-Care.
Why Hire Me
I am an empathic, results-driven creative who lives and breathes digital media.
Relationships are central to my work, and I excel at listening and taking action
based on your needs. My approach is holistic and comprehensive, based on the idea that
great work can only come through a true partnership and measurable results.
I'm not here to sell, but to serve, and I am equipped with the knowledge, skills and passion needed to get the job done. My web design services are performed with one goal
in mind: to deliver a solid web solution that shows just how valuable your company can be for
visitors, so they are inspired to take action.
Experience
Web design, digital media production and strategic messaging
have been central to my work since 2010, and I have been
innovating online ever since.
Knowledge
From caring for my elderly mother for 12 years and five years of
hosting a podcast dedicated to helping people thrive under
difficult circumstances, I have a unique understanding of the
problems faced by individuals who can benefit from the services of
health and wellness professionals like you. Together we can introduce
them to your business in a truly authentic way.
Skills
I am a professionally trained Certified Web Developer who has coded a number of
projects from scratch, and managed and built WordPress and Squarespace
websites. I am also an accomplished storyteller, a published author who has also written blog posts and produced content
for many strategic messaging campaigns.
FEATURED PROJECT:
Calypso Sea
Web Development * Web Design * Copywriting * Creative Direction
An eCommerce website
built for a client who also sells her products on Etsy. Stepping outside the health & wellness industry,
I embraced this project to showcase one-of-a-kind artisan jewelry that customers adore.
"Jana has that rare ability to offer creative web design and clean functionality without losing sight of my vision and input.
Clear communication, organized development and spot-on results delivered in a timely fashion. She exceeded my expectations, and I am thrilled with the results."
Tanya G Burnett Owner, Calypso Sea
WEB DESIGN SERVICES
Pricing Starts at $2,000
Also Available: Website Maintenance, Website Migration, WordPress Website Audit
Please Enquire About Pricing
HEALTHY
Perfect for small businesses or individuals who need a simple online presence.
Website Package Details
Custom WordPress Theme Design
Up to 4 Pages
Integraton of Essential Plugins
Search Engine Optimization
Mobile Responsive Site
1 Round of Revisions
1-Hour Training On How To Maintain Your Website
$2,000
SUPER-CHARGED
Great for businesses who want a unique online presence and need custom functionality.
Website Package Details
Custom-Designed WordPress Theme
Up to 10 Pages
Integration of Advanced Plugins or Features
Search Engine Optimization
Mobile Responsive Site
2 Rounds of Revisions
1-Hour Training On How To Maintain Your Website
$4,000
E-COMMERCE
Ideal for businesses who want to sell products or services online.
Website Package Details
Custom-Designed WordPress Theme
Integration of WooCommerce Plugin
Up to 10 Products
Payment Gateway Setup
Search Engine Optimization
Mobile Responsive Site
2 Rounds of Revisions
1-Hour Training On How To Maintain Your Website
$7,000
Frequently Asked Questions
Yes. For businesses of any size, having a website is a matter of survival, especially in the
COVID era. Even if your business is driven by word-of-mouth/referrals, you’re missing out
on potential clients who don't have any connection to your existing customers. A professionally-designed website will not only help grow your business, it will help people
who need your services find you faster and get the help they need. Having a website also gives you
credibility, reassuring visitors that you know what you’re doing and can be relied
on to get the job done.
A: No! I would be happy to build a website for any startup, or small to medium business,
especially if the business is one that brings joy to its customers or helps to improve their lives.
In building your website I will provide you with a professional and fun experience.
The actual process varies based on the package you choose, but generally
speaking, first we meet virtually or in-person to discuss your business and your ideal outcomes for a website
visitor (do you want them to place an order? request a consultation? etc.). You provide me with a few example
websites that you like, and I email you five sample templates based on what we’ve discussed and the examples
you’ve provided. I ask for your opinion on the templates, and then ask you to choose one of them. If you don’t
like any of the templates I’ve sent, I’ll look for five other options – no problem! Once your template
has been approved, I start building out the website, putting all of your content in place (colors, fonts, etc.).
I eliminate content that is not necessary; we want to convey in a brief and light-handed way the authority you
have as a business or organization, and prompt the user to take action. After the build is done, I provide you with a
secret link to my development server where you can review my work and give me a list of revisions. Once the
revisions come back to me, I complete them and send the revised website to you through the server for a
second follow-up. Once that is completed and you’re 100% happy with the website, I test it for mobile
responsiveness to make sure it looks great and functions well on all devices and on all major browsers.
To completely build your website will take 3 to 6 weeks, and possibly longer
depending on the package you choose, the amount of input and feedback you can provide and how soon I
receive your content (if you are providing it). The pace of every project is different and every
client has different needs, but I will communicate with you at each stage of the process, and work to
complete the project as quickly as possible.
Yes. According to Pew Research,
85% of Americans own a smartphone! Mobile is where it’s at, and all of the websites I build are optimized for mobile devices.
Yes. Your website will include keywords, alt-tags (alternative text that describes an image’s
contents or function on a webpage), and meta descriptions (a summary or snippet of the webpage’s content). It will
also include an SEO plugin that helps to drive traffic to your website. This does not mean your website will rank #1
on Google, but with these pieces users will be sure to find your website.
I can help you maintain your website, but all packages come with training on how to maintain your
site so you probably won’t even need my help, except maybe for the occasional tweak. For that I will provide ongoing
support, at no extra cost. During the training, I will make sure you know how to access your website to make any
changes needed. If your site needs to be updated with new content and you do not want to do the update, I will
provide you with an hourly quote based on what you request.
Yes. 43% of the world’s websites are built with WordPress,
from small businesses to big companies
like Sony Music and BBC America. Even Beyoncé has a WordPress website. WordPress has a lot of built-in
functions and flexibility that many businesses need. WordPress websites are also easy to maintain - you don’t need
coding knowledge to make changes – and the platform offers extensive online support. It is hands down the best
platform for achieving your website goals.
No. Securing a domain name and choosing a web hosting provider will be your
responsibility. However, I will complete the migration to your new hosting site, and this cost is
included in my website design package pricing. If you need help choosing a hosting package, I am
happy to make recommendations.
Every website is unique and has different components, but the prices offered on this website
are fixed, which means there are no hidden fees and I absorb all the risk in completing your project within these
boundaries. I will ask you a lot of questions to get clarity on the specific needs of your business, so I can design
and build your website based on your requirements. If you wish to include a functionality for your website that is
not shown in one of the packages, there may be an additional cost which will be clarified in the quote I provide you
with and charged only if authorized by you. My goal is to design and build you a professional website at a cost
that is affordable and reflects the value and experience I bring to the project. The smallest package starts
at $2,000, which is the cost to hire me for this package.
After signing your agreement of the quote presented, I will accept Debit, Visa, Mastercard,
American Express, Discover, Apple Pay, Google Pay, Microsoft Pay, Money Order, Cash and ACH (bank transfer).
Fill out the Contact form on this website and provide as much detail as possible. After
reviewing your information, I will schedule a call to discuss further!
ALL SET TO POWER YOUR BUSINESS FORWARD?
CONTACT ME
Not sure which package is right for you? I'm here to help, so don't hold back. Seriously, ask me anything, from how the
heck I wound up in Florida to how to start building your business online.
Strategy & Research * Web Development * Web Design * Copywriting * Creative Direction
Framework & Programming Languages Used:
HTML * CSS * JavaScript * PHP
Website Builders & CMS Platforms Used:
Oxygen Builder * WordPress
Go Live Date:
July 8, 2022
Hero image on the Calypso Sea website (logo added). Photo and logo by Tanya G Burnett.
Overview
Calypso Sea is an online shop that sells handmade, eco-chic jewelry crafted with gems of the sea, pearls and natural grade leather. After 12 years of selling her products on Etsy, owner Tanya G Burnett reevaluated her experience of the platform. Etsy had just raised its mandatory transaction fee for sellers from 5% to 6.5%, and there were other mandatory fees. Standing out among Etsy’s more than 5.3 million active sellers was also difficult. Tanya wanted a personal website to showcase her jewelry on its own platform. She engaged me to build an eCommerce website that would not only make it easy for customers to make purchases but be easy for Tanya to manage.
Challenge
Calypso Sea already had a web presence on Etsy and migrating away from the platform all at once was not advisable. It would confuse customers and likely result in lost sales. Since joining the platform in 2010, Tanya’s sales have been modest, but buyers gushed over her craftsmanship and unique combination of materials. They often made more than one purchase, noteworthy given that her pieces ranged in price from $65 to as much as $1,500, on the high side for Etsy. Until she chose to leave the platform entirely, Tanya needed a sister website that complimented rather than competed with her presence on Etsy.
Goals and Objectives
Besides being a maker of artisan jewelry, Tanya is a professional underwater photographer and a veteran diver. She leads elite dive trips to exotic locations in the South Pacific and Far East. For her personal website, I envisioned a minimalist design that featured some of her sea and sky photographs, to show visitors where the inspiration for her jewelry comes from. Whereas Tanya’s Etsy presence was focused on her jewelry, I envisioned her personal website as a place to center her products around Tanya’s background and many talents. Her jewelry was about more than the pieces themselves; it was a natural byproduct -- and extension -- of a way of life filled with passion for what Tanya calls “the ever-changing ocean”. Her personal website would be a place where travel and art converged. Visitors would see the value of her one-of-a-kind pieces, inspired by her underwater discoveries and eclectic, globally-sourced materials.
Golden South Sea Pearl & Leather Necklace
Process
Although I had my own ideas about the design of the Calypso Sea website, incorporating Tanya’s ideas was essential. I respected her talent and the high standards she had for her artisan jewelry. At the same time, Tanya had a busy life that included taking regular trips out of the country, running a (non-jewelry) business with her husband and keeping tabs on an active but aging parent. Collaborating with her was a high priority, though it could be hard to pin her down. But before starting the project, it was important to discuss some key issues. We set up a time to talk and I asked Tanya some questions.
For example, I asked what her main goal was for a website visitor, how soon she wanted the project completed, and what if any branding elements from the Etsy site she wanted to include on her personal website. Since this would be an eCommerce website, I also asked questions like, do you want to require users to set up an account to make a purchase, or give visitors the option to check out as a guest? I stressed the importance of incorporating testimonials as social proof. Of the many dive trips Tanya has lead, several have included the participation of model and actor Lauren Hutton. As Ms. Hutton is also an enthusiastic wearer of Tanya’s jewelry, I suggested Tanya inquire about the possibility of getting a testimonial from her.
Paua Shell (Abalone) and Tahitian Pearl 3-in-1 Necklace
At the end of our first conversation, I asked Tanya to do some homework, to poke around the Internet and find two or three examples of eCommerce sites that she liked, and to send me links to the websites. This would give me a feel for her desired style and features.
Tanya did her homework and emailed me links to examples of two websites she liked. Several back and forth emails followed where we exchanged ideas, including Tanya’s idea to use the same Avalon Quest font featured on her Etsy site for her personal site. I researched this unusual font and found a downloadable file for it, which I later uploaded to the production site. The project budget did not allow for an SEO specialist, but I would include SEO basics such as meta descriptions and alt-tags on images, and content loaded with keywords.
Getting content from a client can be difficult, but even with her hectic schedule Tanya managed to provide exactly what I needed on a timely basis. Taking advantage of content she already had on Etsy, she cobbled together and emailed me descriptive passages and information about policies, etc. In building her website, I edited and expanded on much of this content, and also drafted her Shop Policy and Privacy Policy pages. Tanya also provided me with graphic elements via Dropbox, and a couple of one-page PDFs with suggested designs for the home page. These PDFs were dominated by gorgeous images that nevertheless lacked a clear message telling the visitor what the website was about. I nudged Tanya to think more about the end user, reminding her that we were building a site to sell jewelry, not photographs. Together we forged a middle ground, leveraging her photos in service of the products, rather than the other way around.
Banner image used on the Calypso Sea website. Photo taken in the Bahamas by Tanya G Burnett:
Build Tools
Building a WordPress website with a WooCommerce integration was the best way to go for Tanya’s new website. She didn’t need (or want) a lot of fancy features, but as an eCommerce site there were essentials to factor in and WooCommerce was designed to handle them. These included checkout pages, payment options, shipping rates, cross-selling and mobile functionality.
Rather than using a WordPress theme to build the new website, I elected to use the Oxygen Builder plugin and create a WordPress “theme” of my own. A hybrid tool that is neither a page builder nor a theme, Oxygen works by disabling the WordPress theme and creating a WordPress website through a visual editor consisting of modules and templates, which can be customized with backend coding. Oxygen gives developers more control over what’s being created than a typical WordPress theme. Besides being highly flexible, the plugin outputs lean and clean code that results in a fast-loading frontend. Significantly, access to Oxygen can be restricted while still giving users access to WordPress, which prevents accidental site crashes. Tanya only needed to be able to add products and edit her listings, which she could do via the WordPress dashboard. She did not need to touch Oxygen, and I could restrict her access. My Oxygen Builder “Ultimate” license came with a WooCommerce integration, which I incorporated in building Tanya’s storefront. I developed the WordPress site locally using Local WP.
Exporting and Importing Products from Etsy
Tanya has dozens of products on Etsy. Manually adding each of them to her new website would be time-consuming: each item is priced differently, has its own description and is accompanied by multiple images. Fortunately, Etsy products can be exported via a CSV file that can then be imported to a WooCommerce store. Unfortunately, the export process comes with complications.
To see some of the problems I encountered and how I solved them, hover your mouse over the cards below:
Problem
When an Etsy product has multiple images, each image is exported into its own column in the CSV file. But all of the images must be in a single column to import the images into WooCommerce (the production site).
Solution
I combined all of the image URLs for each product into a single column, separating each URL with a comma. The revised CSV file was then imported into the production site with all product info and images intact. For SEO, I also re-labeled all images.
Problem
When Tanya's products were imported into the production site the layout was unappealing, and in various places the font size was too big.
Solution
To get around the Etsy settings, I used Chrome developer tools to find problematic code and edited it on the backend. The new code was written and saved in a stylesheet created in Oxygen.
Problem
Updates in Tanya’s Etsy shop do not automatically sync to the Calypso Sea website.
Solution
I trained Tanya on how to manually adjust the product count on the Calypso Sea backend, so it is synced with the count on Etsy (until she decides to leave Etsy).
Revisions and Style Choices
The first draft of anything is always the hardest, and Tanya’s website was no exception. It didn't help that I was using Oxygen Builder for the first time, and it was my first time building an eCommerce website. But I am not one to back down from a challenge and I love solving puzzles – which in many ways is what web development is all about. In building her website, Tanya had given me a lot of creative leeway so the first draft was based largely on my own design. I was excited to sit down with her and review the work.
During our evaluation I asked Tanya what she liked and didn’t like about the website. I’ll start with the good stuff: she loved how I’d used some of her photographs as banner images atop each page. I didn’t have enough of them for every page, so in some places I had used public domain, placeholder images. Tanya assured me she would provide more of her own images to swap out the placeholder images. She also appreciated many of the website’s basic features, like the search bar, the popup contact form and interactive shopping cart that, when clicked, opens a panel showing the items in your cart. At this point about 75% of the website was to Tanya’s satisfaction.
Key changes requested: in many places on the website, I had used the Avalon Quest font that Tanya wanted to incorporate, but it turned out to be less appealing than we both anticipated. The font was unique to the point of being distracting. Also, Tanya wasn’t a fan of the font I had chosen for other parts of the website, or the size of the titles, and my use of one font color for the titles and another for the text. For branding purposes and to establish a uniform style, I had pulled from the colors in Tanya’s photographs and used complementary colors throughout the website. I used the Palx Color Palette Generator for inspiration in choosing a set of global colors. Selected colors were then added and saved in Oxygen under Global Styles -> Global Colors.
Global colors saved & used as a baseline:
Tanya did some research and gave me the names of fonts she liked. I later downloaded and experimented with two of them, settling on the sans-serif, Avenir LT Pro font family, which I uploaded to my production site and set as a global font.
Ultimately, I came away from our review session with several ways to improve the site and with greater clarity around Tanya’s vision. She wanted a clean look for her website, with lots of white space (no patterned backgrounds, etc.), a uniform font type and uniform font color. I made a list of her requested changes and set about making revisions.
Tanya signed off on my revisions and we were ready to add the final touches, which included getting a testimonial from Lauren Hutton, sending me a revised logo for the header and footer, signing up for a hosting package (she already had a domain name) and setting up WooCommerce payment processing.
Last Minute Hurdles
Hurdle 1 - Challenge
Even though Tanya was more tech-savvy than most clients, she was new to the WordPress interface. She expressed concern around how to add products on the backend.
Hurdle 1 - Solution
Rather than explaining it to her in a How-To session and putting it on Tanya to write down the steps,
I created a cheat sheet for her that she could refer back to any time. My 5-page cheat sheet came with visuals and step-by-step instructions for adding product descriptions, images, pricing, etc.
Hurdle 2 - Challenge
Etsy has a feature that allows Tanya to let customers know when they’re away and unable to fill orders. Because Tanya travels a lot, she wondered if we could include a similar feature on her new website.
Hurdle 2 - Solution
My first instinct was to look for a free plugin, but I couldn’t find one. Then I discovered that you can create a Store Notice through the WooCommerce Customizer. The notice can be set to trigger a message to anyone visiting your store/website. This called for another cheat sheet. I created a new one for Tanya, with visuals and step-by-step instructions for setting a notice when she’s out of town.
Ready for Launch!
We met in person so Tanya could enter the banking details herself, and so we could more easily configure her email settings, Google Analytics, etc. After extensive testing, I migrated from the local site to the hosting site using the WP Vivid migration tool.
Outcomes:
A MonsterInsights Google Analytics report generated 30 days after launching Tanya's website revealed that the site saw decent traffic, despite that Tanya did zero marketing during this time:
800
Pageviews
183
Sessions
3.23
Avg. Session (min)
118
Total Users
For now Tanya is comfortable with customers continuing to buy her products on Etsy; she plans to ramp up her marketing on the Calypso Sea in the near future.
In the end, Tanya was thrilled with her new website. Music to my ears! Calypso Sea was a truly collaborative effort and Tanya was a gem of a client. This is a project I'll always treasure.
